The Hockey Education Reaching Out Society (HEROS) is a registered Canadian charitable organization committed to empowering children through ice hockey.
HEROS depends on the good will of companies and people like you to ensure the important work we do continues. Our privately funded organization has a proven track record of success working with at-risk youth. We provide these children from challenged backgrounds with a sense of belonging and consistency in a safe environment in which to learn.
There are two main ways in which you or your organization can help HEROS financially:
• Become a Sponsor
• Make a Donation
You can also become a HEROS volunteer. To get an idea of what the experience of volunteering for HEROS is like, read the profiles of
• Nicholas W.
• Jenna M.
• Nicholas Y.
For more information on becoming a HEROS volunteer, contact us.
HEROS is a registered Canadian charitable organization. Your donation will be used to provide girls and boys from challenging socio-economic backgrounds with an opportunity to learn valuable life skills through ice hockey and other special activities. HEROS also uses your donation for scholastic endeavours including academic assistance, post-secondary scholarships and volunteer training.
Donations are accepted in two ways.
1. You can contribute to HEROS by using your credit card through PayPal. Click the Donate Now button to get started.
2. Alternatively, you can send a cheque to our head office in Vancouver. Please make the cheque payable to the "Hockey Education Reaching Out Society".
All donations are tax deductible and you will be provided with a charitable tax receipt. Our charitable number through the Canada Revenue Agency is # 877195610 RR0001
If your company or organization would like to become a HEROS sponsor, please contact Norm Flynn, Founder and Executive Director, to discuss your involvement and its benefits.
• Increased corporate profile – national media exposure
• Greater employee involvement in community service
• Fulfillment of corporate social responsibility
• A bridge for marketing into the community
• Personal satisfaction and fulfillment
• Logo exposure on HEROS apparel, hockey jerseys, banners, etc. at the Gold and
Platinum sponsorship level.
• Introductions and business networking opportunities with fellow sponsor companies
• National media opportunities for your company’s community involvement.
HEROS website is a valuable promotional tool for its sponsors. The website gives sponsors exposure through logos on:
• The HEROS home page
• The Sponsors page
• The Sponsor's profile page
In addition to the website a bi-annual HEROS newsletter is produced and distributed to:
• Non-profit leaders
• Corporate leaders
• Municipal, provincial and federal government policy makers
• Board members
• Supporters and fellow sponsors across Canada
The newsletter is also available through the website as a downloadable PDF.
As a Platinum and Gold level sponsor your company’s logo and sponsorship message will appear on the main newsletter page and on the e-mail broadcast of the newsletter.
You don't have to be a Thomson or a Pattison to make a difference. And you don't need lots of money.
A legacy fund is a charitable vehicle for making a gift to programs like HEROS. A legacy fund can be easily created to help at-risk youth achieve their dreams.
Creating a Legacy With a Lasting Memory
When Stephen Marshall passed away from cancer in 2005 at age 44, it was tragic.
But Stephen's brother Scott Marshall says creating a lasting family commitment in support of HEROS seemed like one of the best ways to honour Stephen's life.
It was also a great way to help less fortunate children to live out their dreams.
Stephen, who as a young adult spent three nights a week playing recreational hockey at Toronto’s Moss Park Arena, always stopped to chat.
He saw first-hand how many of these at-risk youth in the Regent Park neighbourhood struggled to forge new lives for themselves.
When Stephen found out his cancer was terminal, one of his last wishes was to create a hockey camp for kids. Fortunately, the Marshalls discovered HEROS and they teamed up to support the fledgling HEROS Toronto Program.
"He loved hockey, and for us, this was an ideal way to keep Stephen’s memory alive," Scott says.
HEROS honours Stephen each year with the Stephen Marshall Award.
The award is presented to an outstanding HEROS participant from the Toronto Program who best exemplifies the HEROS. Behaviours of sportsmanship, dedication, commitment, responsibility and respect.
Help Build Another's Life With Your Life Savings
Did you know that when you pass away, the funds remaining in your RRSP or RRIF are taxed as if you had earned the entire value of these savings plans in the year of your death?
Taxes payable on these accounts can amount to as much as 43 per cent.
One way to avoid these high taxes is to designate HEROS as the beneficiary of all or part of your RRSP or RRIF.
When HEROS (a federally registered charity) receives the gift, a charitable tax receipt will be issued that your estate can use to offset your tax payable.
To designate HEROS as the beneficiary of your RRSP, RRIF, or stock portfolio, please contact your financial institution to make arrangements.
Your gift will provide a lasting legacy that will enable at-risk youth from disadvantaged backgrounds to help fulfill their dreams and go on to live productive lives.
The program has made such a difference for our students and families. We see a significant reduction in suspensions and in increase in their attendance. These students have become leaders
Cindi McNiven, Principal, Cappy Smart School Calgary