HEROS Board of Directors

A dedicated team of business leaders and passionate hockey enthusiasts make up the leadership team of HEROS. Planning the direction and growth of the organization, the Board of Directors has remained devoted to goal of empowering Canada’s youth through ice hockey.

Peter Irving, Chairman of the Board

As President of Concerto Marketing Group, Peter Irving brings insight and a keen eye to HEROS. As a long time friend of HEROS, he joined the board in 2012 and has lead strategic branding and growth projects since signing on. Peter is a 30 year veteran of the marketing and communications industry. He has worked throughout North America in a wide range of industries and market segments including hospitality & tourism, professional services, transportation, sports & leisure, manufacturing and business-to-business sectors. Peter has also been active in the community in a variety of charitable and community organizations including 12 years on the Board of the Eagle Ridge Hospital Foundation – eight of those years as Chairman. In recognition of his charitable and community service, Peter is a recipient of The Queen Elizabeth II Diamond Jubilee Medal.

Barb Aidelbaum, Co-Founder

Barb Aidelbaum is a Skate Canada triple gold medallist, a nationally certified coach in both figure skating and hockey and the first female coach ever to be carded in Canada by a Junior “A” hockey team. For more than 30years, she has coached both national and international figure skaters and hockey players in several different countries. With her great passion for sport, Barb bring an extensive knowledge of the Canadian sport system both at the amateur and professional levels. Her background with the NHL, AHL, NCAA, CIS, CHL and CJHL was instrumental in the founding of HEROS programming. Barb currently runs high-performance hockey skating camps for NHL prospects and pros. She also works with team strength and conditioning staff as a consultant and works closely with NHL teams analyzing player’s skating technique through their team video. She enjoys snow skiing, pilates, tennis and helps out with several of her children’s sporting activities and teams.

Casey McCawley, Co-Founder

Growing up on the prairies, Casey developed a love of hockey at an early age. It was his desire to help and support his long-time, close friend Norm Flynn that led to his involvement on the HEROS Board of Directors. Casey’s strategic planning, managerial, program development and troubleshooting expertise have been instrumental in the creation and expansion of HEROS. Born and educated in Winnipeg, Casey graduated from the University of Manitoba with degree in agriculture. In 1987, Casey moved to Vancouver and joined Parrish & Heimbecker Limited, a long–established agricultural firm specializing in international grain exports. Currently, he serves as general manager of the B.C. region, a position he has held for the past 12 years. “The greatest reward in my participation has been seeing the phenomenal difference we can make in these children’s lives,” Casey says, “HEROS to me is about seeing dreams come true”.

David Clark

David Clark joins HEROS with experience as a lawyer and professional fundraiser, who was also at one time or another an MLA and Minister of Justice. While fond of the game of hockey, David prefers the way football, baseball and basketball deal with fighting. Regardless, he recognizes and respects the influence HEROS and hockey can have on young people in their development, self-esteem and community involvement and is pleased to be a part of that.

Jonathan Carter

Jonathan Carter is a Managing Director at CIBC Wood Gundy, leading a head office team in Toronto responsible for Investment Strategy, Product Management, Marketing and Insurance. Jonathan has been with CIBC since 2001 and came to know the HEROS organization through friend and colleague, and HEROS’ former Chairman of the Board Terron Falk. After getting to know how HEROS has impacted youth across Canada and having the chance to open the Toronto Stock Exchange with several HEROS participants, Jonathan jumped at the chance to become more involved. Having a love for the game, the values HEROS teaches and seeing the passion and dedication of volunteers and staff Jonathan sought to be part of the HEROS family. Jonathan joined the Board of Directors in December 2015 and leads a Development Committee with a focus on fundraising and prospective sponsorship opportunities.

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