Making Connections

Jul 23, 2025 | News

HEROS’ generous partners are crucial members of our team. They provide so much more than just financial support, helping generate growth opportunities for both our players, and us as an organization.

That’s why HEROS is so excited to welcome WOW! mobile boutique as our newest National Partner, supporting HEROS players all across Canada.

HEROS and WOW! mobile first connected during the 2024-2025 hockey season. According to Michael Cioffi, Director of Marketing and Experience, the team at WOW! mobile was introduced to HEROS through their leadership team’s network of vendors and partners.

“HEROS immediately stood out because it aligned with our BE Local community objectives,” said Michael. “As an organization, we have clear targets tied to community involvement, and HEROS provided a meaningful and authentic way to engage locally while making a measurable impact.”

Similar to HEROS, the WOW! mobile team understands that building and maintaining connections is essential, whether that takes the form of playing hockey with your teammates or catching up with a friend over a quick phone call.

In this first year of partnership, WOW! mobile boutique has already gone the extra mile, becoming the Presenting Sponsor of HEROS’ Hockey in the Roundhouse, as well as providing HEROS players with access to devices and plans, so that they could stay in touch with their friends and family while exploring new opportunities with their HEROS teammates and coaches.

HEROS is proud to have such an incredible team of Partners at the national and local level and thrilled to have WOW! mobile boutique as the newest member of our growing community.

“Through our partnership with HEROS, we hope to create lasting, positive change by supporting youth who need it most — giving them access to opportunities, mentorship, and a sense of belonging,” well said, Michael!

Share