Our Team

Hundreds of committed and determined people across Canada provide over 15,000 hours of service every year to bring programming to our most vulnerable children and youth. From our weekly volunteers to the founding members of the board, HEROS participants are able to learn, grow and succeed because of their support.
Norm Flynn

Norm Flynn

Founder and President

Over two decades ago, Norm dreamed of using hockey to make a positive impact on his community. As a former WHL and University player, he realized the impact sport could have. That dream has led Norm to help 18,000 children across Canada since 2000. His positive energy is contagious, and he takes a keen interest in every HEROS player, their well being and their future. Norm’s unwavering vision and belief that he can make a positive difference is what helps to drive the organization every day. Contact Norm.

Kevin Hodgson

Kevin Hodgson

Executive Director

From gear to volunteers, Kevin makes sure everything runs like clockwork at HEROS. With experience in both social services and the hockey industry, Kevin makes sure our participants receive the best experience possible. Before joining HEROS in 2006, Kevin worked with a number of social service programs since 1997 that served children, youth and families. Kevin has played an integral role in the expansion of HEROS across Canada and in particular was integral to the development of the SuperHEROS program. Contact Kevin.

Josh Delves

Josh Delves

Donor Engagement and Sponsorship Lead

The newest addition to the team, Josh brings a wide range of fundraising experience to HEROS. Prior to joining HEROS in 2022, Josh worked with his local hospital foundation and humane society creating major gift, planned giving, and donor stewardship strategies with the goal of developing long term sustainability in each organization. He also spent time as a camp director, coach, and referee for both lacrosse and hockey, where he developed a thorough understanding of the impact sport can have on the development of young people. Contact Josh.

Board of Directors

Barb Aidelbaum

Barb Aidelbaum

Co-Founder

For more than 30 years, Barb has coached both national and international figure skaters and hockey players in several different countries. Her experience developing hockey programs has been essential in developing HEROS over the last two decades.

Casey McCawley

Casey McCawley

Co-Founder

Casey’s desire to help and support his longtime close friend Norm Flynn led him to his role on the HEROS Board of Directors.  He is the general manager of the B.C. region for Parrish & Heimbecker,
a long–established agricultural firm specializing in international grain exports. His strategic planning, managerial and program development expertise have been instrumental in the creation and expansion of HEROS.

Pam Ryan

Pam Ryan

Board Chair

Pam is President of Lucent Quay Consulting Inc., a full-service strategic communications and engagement firm with offices in Vancouver and Toronto. She learned about HEROS from our Co-founder Casey McCawley, and jumped at the opportunity to lend her expertise with media relations, event planning, marketing and communications. She joined the HEROS Board in 2018 after being moved by firsthand accounts of HEROS graduates who spoke of the life skills and personal growth they’ve gained through their involvement with HEROS.

Harnarayan Singh

Harnarayan Singh

Born and raised in a small town in Alberta, Harnarayan is familiar with the challenges associated with inclusion, diversity and equality. Harnarayan is the most recognizable HEROS Board Member through his work on Hockey Night in Punjabi and Hockey Night in Canada’s National Broadcast. He is a vocal champion and active board member for HEROS. Harnarayan’s passion for hockey and creating an inclusive future in the sport is a key asset for HEROS.

Kevin Klippenstein

Kevin Klippenstein

Kevin is a Chartered Accountant, as well as the Chief Financial Officer and a Director for Parrish & Heimbecker, Limited. Kevin started at HEROS as an on-ice volunteer in the Winnipeg chapter, where he witnessed the impact the organization has on young people.

Jonathan Carter

Jonathan Carter

Jonathan Carter is a Managing Director at CIBC Wood Gundy, leading a head office team in Toronto responsible for Investment Strategy, Product Management, Marketing and Insurance. His love for the game and the values HEROS teaches, and seeing the passion and dedication of volunteers and staff, prompted Jonathan to join the HEROS family in 2015.

Ambassadors

Jaret Anderson-Dolan

Jaret Anderson-Dolan

HEROS ambassador since 2021

  • Centre for the Los Angeles Kings
  • Drafted in the 2nd round of the 2017 Entry Draft
  • WHL West First All-Star (2018)
Sven Baertschi

Sven Baertschi

HEROS ambassador since 2014

  • Left winger with the Vegas Golden Knights 
  • Vancouver Canucks 2015 – 2021
  • Donates $500 for every goal he scores, since 2017
Jay Bouwmeester

Jay Bouwmeester

HEROS ambassador since 2010

  • Former 17-year NHL defencemen
  • 2019 Stanley Cup Champion with the St. Louis Blues
  • 2014 Olympic gold medalist with Team Canada
Adam Brooks

Adam Brooks

HEROS ambassador since 2019

  • Centre for the Lehigh Valley Phantoms 
  • 4th round pick in the 2016 NHL Entry Draft
  • WHL East First All-Star (2017)
Ryley Budd

Ryley Budd

HEROS ambassador since 2022

  • 2022-2023 Hockey Alberta Player of the Year for his hard work on and off the ice
  • Drafted by the Saskatoon Blades 42nd overall in the 2023 WHL entry draft
  • Started #BeABudd, a fundraising campaign supporting SuperHEROS players in his community. Click here to learn more!
Emily Clark

Emily Clark

HEROS ambassador since 2010

  • One of the first players signed in the PWHL
  • Forward with PWHL Ottawa
  • Olympic Gold Medalist and World Champion with the Canadian National Team
Brenden Dillon

Brenden Dillon

HEROS ambassador since 2018

  • Defencemen with the Winnipeg Jets
  • Long-time student of Board member Barb Aidelbaum
  • Strong supporter of HEROS chapter in hometown of Surrey, BC
Matt Dumba

Matt Dumba

HEROS ambassador since 2015

  • Defenceman with the Arizona Coyotes 
  • Received the King Clancy Memorial Trophy for players who exemplify leadership qualities on and off the ice and make humanitarian contributions in their communities
Dean Evason

Dean Evason

HEROS ambassador since 2020

  • Former 14-year NHL forward
  • 1997 Team Canada World Champions forward
Kaleigh Fratkin

Kaleigh Fratkin

HEROS ambassador since 2015

  • Defense with PWHL Boston 
  • First Canadian player to sign with the NWHL
  • Volunteered with HEROS as a high school and university student
Curtis Lazar

Curtis Lazar

HEROS ambassador since 2015

  • Center with the New Jersey Devils  
  • Former player with Boston Bruins, Ottawa Senators, and Calgary Flames
Beck Malenstyn

Beck Malenstyn

HEROS ambassador since 2019

  • Winger with the Washington Capitals
Emerance Maschmeyer

Emerance Maschmeyer

HEROS ambassador since 2020

  • One of the first players signed in the PWHL
  • Goalie with PWHL Ottawa
  • Olympic Gold Medalist and World Champion with the Canadian National Team
Travis Sanheim

Travis Sanheim

HEROS ambassador since 2020

  • Defenceman with the Philadelphia Flyers
Brett Sutter

Brett Sutter

HEROS ambassador since 2018

  • Winger/ Center and Captain of the Calgary Wranglers
Barry Trotz

Barry Trotz

HEROS ambassador since 2020

  • General Manager for the Nashville Predators
  • 2018 Stanley Cup Champion coach with the Washington Capitals
  • Two-time NHL Coach of the Year (2015-16, 2018-19)
  • Named to the 2022 Olympic Men’s Hockey coaching staff