Our Team

Over two decades ago, Norm dreamed of using hockey to make a positive impact on his community. As a former WHL and University player, he realized the impact sport could have. That dream has led Norm to help 18,000 children across Canada since 2000. His positive energy is contagious, and he takes a keen interest in every HEROS player, their well being and their future. Norm’s unwavering vision and belief that he can make a positive difference is what helps to drive the organization every day. Contact Norm.

From gear to volunteers, Kevin makes sure everything runs like clockwork at HEROS. With experience in both social services and the hockey industry, Kevin makes sure our participants receive the best experience possible. Before joining HEROS in 2006, Kevin worked with a number of social service programs since 1997 that served children, youth and families. Kevin has played an integral role in the expansion of HEROS across Canada and in particular was integral to the development of the SuperHEROS program. Contact Kevin.

The newest addition to the team, Josh brings a wide range of fundraising experience to HEROS. Prior to joining HEROS in 2022, Josh worked with his local hospital foundation and humane society creating major gift, planned giving, and donor stewardship strategies with the goal of developing long term sustainability in each organization. He also spent time as a camp director, coach, and referee for both lacrosse and hockey, where he developed a thorough understanding of the impact sport can have on the development of young people. Contact Josh.

Pam is President of Lucent Quay Consulting Inc., a full-service strategic communications and engagement firm with offices in Vancouver and Toronto. She learned about HEROS from our Co-founder Casey McCawley, and jumped at the opportunity to lend her expertise with media relations, event planning, marketing and communications. She joined the HEROS Board in 2018 after being moved by firsthand accounts of HEROS graduates who spoke of the life skills and personal growth they’ve gained through their involvement with HEROS.

Jonathan Carter is a Managing Director at CIBC Wood Gundy, leading a head office team in Toronto responsible for Investment Strategy, Product Management, Marketing and Insurance. His love for the game and the values HEROS teaches, and seeing the passion and dedication of volunteers and staff, prompted Jonathan to join the HEROS family in 2015.

• Centre for the Los Angeles Kings
• Drafted in the 2nd round of the 2017 Entry Draft
• WHL West First All-Star (2018)

• Centre for the Lehigh Valley Phantoms 
• 4th round pick in the 2016 NHL Entry Draft
• WHL East First All-Star (2017)

• Defencemen with the New Jersey Devils
• Long-time student of Board member Barb Aidelbaum
• Strong supporter of HEROS chapter in hometown of Surrey, BC

• Defense with PWHL Boston 
• First Canadian player to sign with the NWHL
• Volunteered with HEROS as a high school and university student

• One of the first players signed in the PWHL
• Goalie with PWHL Ottawa
• Olympic Gold Medalist and World Champion with the Canadian National Team

• General Manager for the Nashville Predators
• 2018 Stanley Cup Champion coach with the Washington Capitals
• Two-time NHL Coach of the Year (2015-16, 2018-19)
• Named to the 2022 Olympic Men’s Hockey coaching staff